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Last week, my colleague, Mike Murphy, and I had business in Chicago. While there, we decided to take in a Chicago Cubs game at Wrigley Field. Exiting the stadium after a drubbing of the Phillies, we noted a beggar standing on the sidewalk soliciting monetary gifts from the passing crowd. But his marketing tactic was not the usual cardboard sign reading, "WILL WORK FOR FOOD." No, he decided to take an altogether different approach. His sign offered this entreaty: "I CAN'T LIE. I JUST WANT A COLD BEER." Remarkably, the strategy seemed to be working. This man had wagered that no one liked a hypocrite. With such a clever strategy, I fully expect one of the major Chicago firms to hire him!
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